The Haryana Story reports that the Aam Aadmi Party (AAP) is launching an ambitious door-to-door campaign in Haryana, aiming to connect with voters through "guarantee cards" that outline party leader Arvind Kejriwal's promises for the state. This initiative, part of the party's 'Parivar Jodo Abhiyan' (Family Connection Campaign), comes as Haryana prepares for its upcoming Assembly elections.
AAP workers have received training on how to approach voters, register them, and issue these guarantee cards. Each card will have a unique registration number, ensuring a systematic approach to the campaign. The party plans to distribute separate cards for each of Kejriwal's five main guarantees for Haryana.
These guarantees, launched last month in Panchkula by Kejriwal's wife Sunita Kejriwal, include:
1. Free electricity
2. Mohalla clinics in every village and city
3. Rs 1,000 per month assistance to every woman
4. Employment for youth
5. Better and free education
The cards for free electricity have already arrived, with the remaining guarantee cards expected soon. AAP aims to complete this massive outreach program by September 10, targeting to reach 50 lakh people across Haryana.
Sumit Hindustani, AAP's state spokesperson, who conducted training sessions in Kurukshetra and Yamunanagar, explained the process: "Party workers will go door to door, generate a registration number for each family by getting them to give a missed call on a toll-free number, and then hand over the guarantee cards."
The party is not limiting its efforts to door-to-door visits. Workers will also set up canopies in market areas to prepare and distribute these cards, ensuring maximum reach. Hindustani emphasized the tangible nature of these guarantees, stating, "While Prime Minister Narendra Modi's guarantees can only be heard, Kejriwal's guarantees will be in the hands of the people." He added that AAP has fulfilled its promises in Delhi and Punjab, and is committed to doing the same in Haryana.
This campaign strategy reflects AAP's focus on direct voter engagement and its confidence in its track record of delivering on promises in other states. By providing physical cards, the party aims to create a lasting impression on voters and differentiate itself from other political parties.
The Haryana Story will continue to monitor this campaign's progress and its impact on the political landscape of Haryana. As the Assembly elections draw closer, this initiative could play a crucial role in shaping voter perceptions and potentially influencing the election outcome.
The success of this campaign could set a new benchmark for political outreach in Haryana, potentially forcing other parties to adopt similar strategies. As AAP workers fan out across the state with these guarantee cards, all eyes will be on how voters respond to this unique approach to election campaigning.