As Haryana prepares for its upcoming Assembly elections, the state's major political parties have taken their fight to social media. The Bharatiya Janata Party (BJP), Congress, and Jannayak Janta Party (JJP) are using the platform X (formerly known as Twitter) to attack each other and promote their own agendas. This online battle has become intense, with parties using memes, catchy phrases, cartoons, videos, and even simple poetry to get their messages across.
Creative Content as Political Weapons
The BJP has been focusing its attacks on former Chief Minister Bhupinder Singh Hooda and his son Deepender Hooda. They often post about alleged corruption during the previous 10-year Congress government. On the other hand, the Congress is running a campaign called 'Hisab Do, Jawab Do' (Give an account, Answer), which uses videos to highlight issues like unemployment, inflation, and rising crime. They're asking the current BJP government to explain what they've done in their 10 years of rule.
The JJP, led by Dushyant Chautala, is adding some drama to the mix with poetic posts. For example, Chautala posted a rhyme suggesting that Hooda keeps "selling himself" due to fear of jail.
Hot Topics and Quick Responses
One recent argument between the parties was about the Election Commission's order to stop the state government from announcing recruitment results. The BJP called this an act of the Congress's "Bharti Roko Gang" (Recruitment Stopping Gang). The Congress quickly replied in the local Haryanvi language, asking why the BJP remembered recruitment only during election time.
The parties are also quick to respond to each other's events and statements. When the Congress held a meeting for the Punjabi community, the BJP posted an old video claiming that the Hoodas hate Punjabis. When Chief Minister Nayab Saini made fun of the Congress for family politics, the Congress reminded him that his own wife had contested in local elections.
The battle has even turned poetic at times, with the JJP and Congress exchanging rhymes calling each other traitors. The BJP has also shared videos portraying Congress leaders as "robbers."
As the election gets closer, this online battle is likely to become even more intense. While it provides some entertainment, it also shows how important social media has become in modern political campaigns. Voters in Haryana will have to look beyond these online exchanges to make their choices in the upcoming election.